Position your website for better rankings on Google, Yahoo & MSN
Sponsored By 1Bakersfield.com & KNZR 1560
Click Here for More information and to register

This class is rated for beginners

90-minute class on what you can do to increase your web site's position on major search engines.
Space is very limited for these classes. Reserve your space now call 661-633-1949

Date: May 15th 2008
2 Classes: 9am & 2pm
Cost: $25 in advance / $40 at the door
Location: 1725 Eye Street Bakersfield, Ca 93301
Greater Bakersfield Chamber of Commerce Office
Chamber phone number 661-327-4421
Click Here for More information and to register
 Class includes workbook and will cover:
  • Domain Names
    How to select the right domain name for you.
  • Title Tag
    What is the title tag for, how long should it be, what information should be include in a title tag.
  • Description Tag
    What does the description tag do for my web site rankings, how long should it be, what information should be include in a description tag.
  • Blogs
    What is a blog and how to use it.
  • Fresh Content
    How often should you update your website
  • Duplicate Content
    Why you should never copy someone’s work
  • Keyword Density
    What is keyword density, how many words are to many words
  • Link Exchanges
    Who should you trade links with, how many links on a page is good, what should be in the link you have someone else put on their site. Where do you put links on your site. What does linking do for you
Click Here for More information and to register
Google Facts & Fiction

Fiction: Advertising on Google affects my rankings in the search results.
Fact:
 Advertising with Google neither helps nor hurts a site's rankings in Google.
Fiction: Joining a link exchange or "free-for-all" link program will boost my rankings.
Fact:
 Linking schemes will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail.
Fiction: Automated "rank checking" programs are a good way for webmasters to save time and measure their online presence.
Fact:
 Automated rank checking programs violate Google's Terms of Service. They use server resources that should be spent on answering user requests. We strongly request that you not use rank checking programs to check your position on Google.
Fiction: A competitor can ruin a site's ranking somehow or have another site removed from Google's index.
Fact:
 There's almost nothing a competitor can do to harm your ranking or have your site removed from our index. Your rank and your inclusion are dependent on factors under your control as a webmaster, including content choices and site design.
Fiction: A website will be removed from Google's index if it's "over-submitted."
Fact:
 We don't require submission nor do we penalize sites for "over-submission." You're free to submit as often as you wish. However, given the nature of our inclusion process, your time is better spent improving the content and links of your site.
Fiction: Sites aren't included in Google's index if they use ASP (or some other non-html file type.)
Fact:
 At Google, we're able to index most types of pages and files with very few exceptions. A sampling of the file extensions we're able to index includes: pdf, asp, jsp, html, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf, cfm, and php.
Fiction: Using a particular type of web server such as Apache or IIS will benefit a site's rankings.
Fact:
 Google does not distinguish between different web server types in our rankings; use whatever type of web server is best for your situation.
Fiction: If my pages load slowly, that will hurt my site's rankings.
Fact:
 How fast a page loads does not affect its ranking. However, if your web server or connection is down or causes a page fetch to fail, that page won't be indexed.

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